Ex-Squarespace CEO on how to sell to SMBs, build tight feedback loops, & stay close to customers even after raising $200M+ | Dane Atkinson, Founder of Odeko

A Product Market Fit Show | Startup Podcast for Founders - Un pódcast de Mistral.vc

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Dane was the CEO of Squarespace from 2007 to 2011. He grew the company from ~$2M in revenue to ~$15M. He's a multi-time founder with multiple exits. His current startup, Odeko, raised $227M. He takes us through his long journey as a founder of multiple companies and shares the key startup lessons he's learned. Why you should listen: - Why 7-day trials led to higher conversion than 30-day trials at Squarespace - Why you should talk to customers every single day. - Why SMB usage doesn't...

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