They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don Mal, Co-Founder of Vena Solutions

Don co-founded Vena & was CEO for 8 years. Last month, Vena became a Centaur crossing $100M in ARR. Don & his team launched Vena in a crowded market, where everyone else was trying to replace excel. So they built a budgeting and planning (FP&A) solution that instead leveraged excel. As Don says, they "disrupted the disruptors". Don knew the problem, he knew the space, he knew the customers— that’s why he grew from 0 to $1M in ARR in 18 months. Here's exactly how he did it. W...