Blazing An Alternative Measurement Trail With WarnerMedia’s Andrea Zapata
AdExchanger - Un pódcast de AdExchanger Talks - Martes
Categorías:
Nielsen has always “had a challenge with counting appropriately,” says Andrea Zapata, head of research, data and insights at WarnerMedia Ad Sales. That’s why WarnerMedia is going big on alternatives: VideoAmp, iSpot and Comscore.
