How Agencies Grappled With Programmatic, With Stephan Beringer
AdExchanger - Un pódcast de AdExchanger Talks - Martes
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The agency embrace of programmatic is a long story with many twists and turns. This week, Stephan Beringer recounts how and why Publicis Groupe dramatically restructured its VivaKi AOD trading desk six years ago, and describes the aftermath of the episode.
