Straight Talk With Mediaocean CEO Bill Wise
AdExchanger - Un pódcast de AdExchanger Talks - Martes
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In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.
