Taking The Measure Of Measurement On TikTok
AdExchanger - Un pódcast de AdExchanger Talks - Martes
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As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.
