Why Roku Is Hopping On Shopping
AdExchanger - Un pódcast de AdExchanger Talks - Martes
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Roku is bullish on shoppable video. The idea of television commerce isn’t new, of course. QVC, HSN and infomercials, anyone? But the technology exists today to breathe new life into the opportunity, says Peter Hamilton, Roku’s head of television commerce, on this week’s episode of AdExchanger Talks.
