The Future of Travel with David Prior - 242 - Alain Elkann Interviews

BUILDING EXPERIENCES FOR LIFE STORIES. David Prior is a travel writer, editor, and the founder of Prior, a travel and media company that curates immersive journeys and offers custom travel planning. He was formerly a contributing editor at Condé Nast Traveler and Vogue Living, and his work has appeared in various publications like T: The New York Times Style Magazine and WSJ. “Australia is the most visceral example of humans’ connection to the power of the land.” “PRIOR has a very global reach and attracts a certain type of person.” “If you want to be involved in something that is predictable, don’t get into the travel industry!”