744. CrossFit Medical Society: The Future of Fitness and Healthcare Integration

In this episode of the Best Hour of Their Day podcast, Jason Fernandez and Mike Giardina discuss how the new CrossFit Medical Society aims to bridge the gap between healthcare and CrossFit Affiliates, making gyms community health hubs. They explore how integrating healthcare professionals, personalized blood panel testing, and health coaches into Affiliates can help tackle chronic disease and improve long-term health outcomes. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 - Introduction 1:10 - Healthcare Fundamentals Course 2:21 - CrossFit in Healthcare 3:06 - Affiliates as Health Homes 4:01 - Physicians on CrossFit5:18 - Building a Health Coach Network 6:32 - Is Cash-Based Healthcare Costly? 9:05 - Costs vs Benefits in Health Programs 10:57 - Problems with Insurance Models 13:05 - Engaging Healthcare Providers 15:02 - CrossFit Medical Society Affiliates 19:06 - Why CrossFit and Healthcare Integration is Slow 22:07 - Interest in CrossFit Health 24:50 - Insurance-Reimbursed CrossFit Programs 27:08 - Challenges of Grant Funding 30:46 - Community and Health Success 35:10 - Muscle Mass and Longevity 42:00 - Reversing Diabetes with Virta Health 50:08 - Value of Regular Blood Panels 53:01 - Future of CrossFit Health in 2024