14- Taig Mac Carthy @GIK - Blue ocean strategy turned into blue wine
d.MBA - Un pódcast de d.MBA
Taig Mac Carthy is a graphic designer who decided to become an entrepreneur to realize his creative vision. As many designers, he wasn't fond of business but changed his mind once he started to get more into entrepreneurship. After reading the Blue Ocean Strategy, he came up with the idea for blue wine GIK and Hola Plate, which are today very successful products.
