31- How to design for valuable customers?

Imagine you are running a hotel. Who would you rather have as a customer? High value but one-time visitor or an average customer who will keep coming back for many years? It depends, right? Lifetime Value (LTV) is a concept that can help us determine the business value of our customers and with that understand: - who is an ideal customer, - how much they are worth to a business, - and how much we can spend on acquiring a customer. www.d.mba