Lapland: The world’s biggest Christmas economy?
Business Daily - Un pódcast de BBC World Service
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How has Lapland, the northernmost region of Finland, become a global hub for the Christmas economy? Known as the official home of Father Christmas, Lapland attracts hundreds of thousands of visitors every year - generating significant revenue. We head to the most popular Christmas spot, Rovaneimi, to hear how a resort there benefits from this tourism. And the head of the tourist board, Sanna Kärkkäinen, tells us how records are about to be broken.Presented and produced by Izzy Greenfield Reporter: Erika Benke(Picture: Lapland at night, showing illuminated buildings. Credit: BBC/Erika Benke)
