Alice Browne: When and why an artist should take on a publicist

Alice is a fantastic publicist who works with the likes of Cocoon Ibiza, Djulz, Cassy, Fuse, Kevin Saunderson and Hector. In this episode we chat about how she started her career in the dance music industry, when is a good time for an artist to take on a publicist, how social media has affected PR, staying creative and more.  Find out more about her PR company, Amethyst, here: https://www.facebook.com/amethyst.promo/