CDO Matters Ep. 10 | Are In-Person Conferences Dead in 2022?

The world changed in March 2020. Public events and social gatherings took a backseat. As we recover from the pandemic over two years later, are we ready to attend large in-person conferences? In this special 10th episode of CDO Matters, Malcolm becomes his own guest and takes a look into the future of in-person conferences through the lens of his experiences at four industry events this summer including an in-depth review of a celebrated annual conference, Microsoft Ignite. Malcolm details the pros and cons of the conference. The highly-anticipated event hosted 3,500 in-person attendees in Seattle, but over 200,000 online attendees around the globe. Most notably, the in-person attendees – many of whom came from overseas – paid thousands of dollars to attend while online attendees received free admission. Malcolm discusses the differences between the two experiences such as peer networking, vendor interactions, and expert advice. Was the in-person experience worth it? He also discusses the incredible diversity of conference content – ranging from the desktop to the cloud and everything in between – being an additional challenge for CDOs seeking in-person networking and peer interactions. Unexpectedly, any data-related content that was available focused on data infrastructure, but not on people or processes supporting data management. The irony of a conference with little CDO-centric content or networking opportunities, but with a primary theme/track of “becoming data-driven” is highlighted in this episode. Here, Malcolm is forced to question the future of these events and whether in-person conferences remain relevant in 2022. Despite a suboptimal experience in Seattle, Malcolm shares his firm belief that in-person conferences are still alive, and that creating a highly effective ‘hybrid’ event, based on experiences at other conferences he attended this summer – most notably the CDOIQ conference – is doable. There is a pent-up demand for conferences coming out of COVID-related lockdowns driving attendance, but more importantly at the right conference, there are still significant benefits CDOs can gain from in-person exchanges of insights and experiences that online events cannot provide.