Episode 6: Unpacking Eco-Labels with Ásta Ágústsdóttir

Have you noticed the explosion of eco-labels and environmental claims on products in the grocery store? With 456 types of eco-labels used across 200 countries, knowing which labels truly reflect sustainable practices—and which may be little more than marketing—is more challenging than ever. In this episode, Ásta Ágústsdóttir delves into the difficulties consumers face in deciphering these labels and explores why, despite their intentions, eco-labels may fall short of shaping consumer beh...