Why Is Digital The Fuel Of The Future

Cognizant Podcasts - Un pódcast de Cognizant

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Data is the crude oil of the digital economy. When refined with predictive analytics and modeling techniques, data can power personalized offers that boost customer loyalty, create upsell and cross-sell opportunities, and generate greater share of wallet. Digital is reconfiguring the world, says Prasad Chintamaneni, President, Global Industries and Consulting. Listen on.

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