How to Turn Bad News into Happy Customers

Confessions of a Pink-Haired Marketer - Un pódcast de Rainmaker.FM: The Digital Marketing and Sales Network

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Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message. In this session, I break down a well-crafted “negative” message, and pull out the elements that make it work. I also talk about the psychology... Listen to episode

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