The changing world of cloud CRM, with Chris Cognetta

For many companies, CRM usage has stayed fairly stagnant over the last 20 years while the world around them has changed dramatically. That means they may be missing out on taking a more modern approach and seizing opportunities to grow. In this episode of Connected & Ready, host Gemma Milne talks with Chris Cognetta, CTIO at CongruentX, about how CRM should fit into your digital transformation and cloud migration strategy, and where you should start, as well as tips for planning a successful migration and key drivers of cloud innovation like edge computing and IoT. Dynamics 365 is helping businesses of all sizes unify their data and create a digital-first culture. With next generation ERP and CRM business applications, employees at every level can reason over data, predict trends, and make proactive, more-informed decisions. Request a live demo of Dynamics 365 today: https://aka.ms/AA8vns5 Thank you for listening to Connected & Ready! Do you have ideas of how we can improve the show? Want to recommend a guest for us to interview? We value your partnership and participation. Please drop us a note at [email protected]. We would love to hear from you.