Episode 19: How Yeti Gave a Brand a Soul
Content That Moves - The Brand Storytelling Podcast - Un pódcast de Credo Nonfiction & Brand Storytelling
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Yeti’s Head of Content Scott Ballew discusses how a soul has emerged from the cooler maker's brand after years of creating story-driven films — all of which anchor some impressive brand-owned content channels and now headline an international film tour.
