Running Experiments That Actually Move the Needle | Andres Glusman (Founder, CEO of DoWhatWorks) [re-broadcast]

For those of you who are brand new to Crafted, this week we’re revisiting our very first episode where we featured experimentation master, Lean Startup Pioneer Andres Glusman:“It's a crime. It's such a waste of time.” That’s how Andres Glusman feels about so many of the tests product teams run. That’s why the former head of product at Meetup founded DoWhatWorks, a company that enables you to see – and learn from – the A/B tests that other companies are running. Rather than test button color for the umpteenth time, Andres wants you to test something that will really move the needle. After more than a decade of running product and strategy at Meetup.com, and a lifetime of being fascinated by experiments, Andres is passionate about helping others learn. In this episode, Andres shares what he’s discovered about testing and human behavior, and why running experiments is critical, but also when it’s not. This is Crafted from Artium; a show about great products, and the people who make them.  At Artium, we build incredible products and recruit high performing teams. Check us out at thisisartium.com.