Positioning for growth using customer insights with Customer Intelligence Institute’s Lorin McCann
Customer Conversations - Un pódcast de Sean Boyce and Stuart Balcombe
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Lorin is the Founder of the Customer Intelligence Institute. She has worked with dozens of high-growth companies including best-in-class startups, emerging market leaders, and unicorn companies to contribute to successful exits and record quarters. Here are only a few of the topics we’ll discuss in this episode of Customer Conversations with Lorin.
- Early warning signs for companies that may have a positioning problem
- The first step towards repositioning around your customer
- Finding the customers, getting the conversation started and what to ask them
- Making sure you’re actually getting valuable data from your customer conversations
Resources
Connecting with Lorin
