Competing Apart, Sharing Together with Michael James

How does the NBA use data to compete and improve? When it comes to driving business growth with data, transparent communication makes success a slam dunk. By sharing innovative ideas and best practices across the business, one all-star team elevates the success of others across the entire organization. Michael James, SVP and Head of Data Strategy and Analytics at the NBA, is committed to creating a better fan experience and making better business decisions through collaboration. In this role, he bridges executive leadership and technical expertise to create a data-driven culture in constant pursuit of innovation. Satyen and Mike discuss the NBA’s digital transformation, the future of GenAI in the league, and attracting more people to sports business analytics.