Designed for Life - In conversation with Matthew Cockerill

In this episode, we are privileged to be in conversation with independent strategic design consultant Matthew Cockerill. Matthew concentrates on helping companies accurately position their future direction and focus by identifying what he terms their 'near future' opportunities. Not crystal ball gazing into the future and predicting what lies ahead, more pinning a destination down to what is possible within a given time frame (normally 6/8 years) and then working back from point.&n...