The Non-Alcoholic Revolution with Ben Branson (Seedlip)

Until very recently sobriety has had negative connotations. People automatically assume you must be a stiff, boring, fun sponge. I never forget going to a party where my reluctance to imbibe prompted an obnoxious guest to point an imaginary gun to his head. Granted it was a 21st birthday and this was back in 2011 but still. Flash forward to 2018 and guess what the biggest trend in drinking is? The non-alcoholic variety – and leading the pack is Seedlip – the world’s first non-alcoholic spirit designed to solve the what to drink when you’re not drinking dilemma. Seedlip’s founder Ben Branson talks to us about appealing to a new generation that doesn’t drink, where we’ll be partying in the future and how to tap into the hedonism in health. Hosted on Acast. See acast.com/privacy for more information.