DP 053: It's Not About the Logo...Even in Australia
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Un pódcast de Beth Brodovsky
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When talking about branding, it's easy to focus on familiar things like the logo. Australian brand expert Charlotte Prouse joins Beth to talk about where that can steer an organization wrong in the long term. By backing up and finding out who your ideal audience is and what motivates them you'll learn things you may not know before moving forward to execution. Listen in to hear how one koala sniffing dog completley changed the story for an Australian nonprofit.
