DP 058: Home Page Takeovers for End-of-Year Fundraising Success with Steven Screen
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Un pódcast de Beth Brodovsky
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Want to match the effectiveness of direct mail with the trackability of the web? Steven Screen suggests you add a home-page takeover to your next campaign. Steven is the Co-Founder and Creative Director for the Better Fund Raising Company. Beth invited him to share the success clients have had with this tactic. End-of-year always comes up fast, so it's time to start planning now to create the biggest impact.
