DP 066: How a Printed & Mailed Donor Newsletter Generates Over One Million in Revenue With Michelle Brinson
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Un pódcast de Beth Brodovsky
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While many organizations have dropped print from their communications, the Nashville Rescue Mission did just the opposite. When Michelle Sanders Brinson took over as Communications Manager she had no nonprofit experience. With no sense of the "rules" Michelle went about creating a beautiful, interesting publication. It now breaks records every issue, generating more than 1.6 million in donations directly. Print publications so not have to be loss leaders. Listen in and let Michelle show you how its done.
