DP 117: The Trick to a Successful Annual Appeal: Start Now.

Annual Appeal season may seem far away but it will be here before you are ready. What do the most successful campaigns have in common? Planning. It may seem early but planning now will increase the impact of your efforts. Mary Elizabeth Entwistle of The Gift Development Group joins Beth to talk about what you can do when you plan ahead. They discuss creating an integrated campaign and how to use direct mail, email and social together. Each of these plays a different role and Mary Elizabeth shares how to incorporate your theme and pace your communications to have the most impact. This Episode of Driving Participation is sponsored by Nonprofit Toolkit. Get templates for design and planning your annual appeal at www.nonprofittoolkit.net