How to Protect Yourself from Amazon Knockoffs | Mike Hart

Mike Hart from Edison and Viahart Toy Company talks about how to protect yourself from Amazon sellers knocking off your products. Mike Hart also talks about creating a toy company, what you need to do in order to protect yourself from knockoffs, prototyping new products, and how to do some basic patent research before bringing in a product to sell on Amazon. Mike Hart Bio - https://www.edisonlf.com/ - https://www.viahart.com/ Article - Starting a Physical Product Company? You’re Gonna Need a Lawyer - https://medium.com/swlh/starting-a-physical-product-company-youre-gonna-need-a-lawyer-13b2eecebc9f Mike's e-commerce business was facing an unmanageable amount of trademark, trade dress, copyright, and counterfeit infringement. Every time he reported the infringement to the marketplaces like Amazon and eBay, they would sometimes remove the counterfeit listings but that never fixed the problem. The counterfeiters would often just change their product listings, make new infringing ones, or continue to infringe using different seller accounts. Unsatisfied with the results of reporting counterfeiters, Mike took the legal route and sued them with the intention of collecting money for his loss of sales and damage to his brand. Mike overwhelmingly won his case and collected multiples of his legal fees in damages from the counterfeiters, even the foreign based ones! Having had to pay Mike's company for their IP infringement, Mike's past infringers now know not to infringe on his IP. With how successful Mike's case went, he wanted to help other intellectual property owners enforce their IP in the same way that he was able to. Edison has the experience of working with e-commerce marketplaces and counterfeiters to ensure that they stop infringing and damages are collected. About FeedbackWhiz - https://www.feedbackwhiz.com FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.