The Inconvenient Facts About Influencer Marketing (And What to Do About That) | Norm Farrar

We chat with Norm Farrar, who shares some great lessons and perspectives on using influencers to help shape your marketing strategy. Be warned: you may be doing some things wrong with your product marketing strategy. Norman also dives into some KPI driven results of successful influencer campaigns, some not-so-successful campaigns, and what new channels you can expand your reach.   Also covered in the interview with Norm Farrar:   1:03 - Introduction of Norm Farrar; 3:05 - What exactly is influencer marketing?; 4:10 - What a bad influencer marketing campaign looks like; 5:11 - Top questions to ask when building an influencer marketing campaign; 5:55 - Examples of influencer qualities to stay away from; 8:11 - What are (successful) influencers and how to easily vet them; 10:23 - Nano-influencers and the value in them 14:21; - The 5 tiers of influencers; 17:23 - Turning an influencer into brand ambassador; 19:40 - Getting the most out of brand ambassadors; 23:06 - How does a brand ambassador help product launch?; 26:55 - A real life example of influencer marketing done right (and the inconvenient results that followed); 29:40 - What's up with eBay?; 31:18 - Where to start when launching your next influencer marketing campaign; 36:28 - Beginner tips on using Pinterest for your marketing; 38:35 - Closing and where to find Norm Norm Farrar's bio: Norm's website: https://normanfarrar.com/ Facebook: https://www.facebook.com/groups/lunchwithnorm Instagram: https://www.instagram.com/normfarrar/ LinkedIn: https://www.linkedin.com/in/normanfarrar/?originalSubdomain=ca Twitter: https://twitter.com/normfarrarjr?lang=en YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA Pinterest: https://www.pinterest.ca/officialnormanfarrar/_created/ TikTok: https://www.tiktok.com/@normanfarrar/?  Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all. Throughout his career, he has worked with big brands including Mercedes, COKE, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods.   As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly. About FeedbackWhiz: https://bit.ly/3hi8Fgt FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.