Energy Drinks in Saudi Arabia
Euromonitor Podcasts - Un pódcast de Euromonitor International
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Energy drinks offer huge potential in Saudi Arabia. The category saw 12% growth in 2014 alone. Due to the ban on alcohol, energy drinks are viewed as a social substitute because of their high caffeine content. However, the government has placed a marketing ban on energy drinks manufacturers in the country following health impact reports. Listen to the full podcast for complete insights.
