Journey Mapping - What's Next!?

❔After we create a customer journey map, what's the next step? How should we use it?❔ When we are talking about customer journey maps, we are talking about everything from the customer's point of view - not process maps or journeys by org chart. Journey mapping can enlighten you, shift your perspective and motivate you to talk action in your organization. Our host Jeannie Walters, CCXP, says, "We need to treat journey mapping as a verb, not a noun." We need to create journey maps for action...