Beyond the Funnel: Building a Bingeable Asset Stack with Geoff Ketterer

In this episode of Founders Future, with host Zach Young, we sit down with Geoff Ketterer, founder of Scale Simple. Geoff shares his unique journey from being a Michelin-trained chef to a high-ticket sales director, revealing how the principles of leadership and process from the kitchen translate directly to building effective sales and marketing teams. He delves into the significant shifts in the high-ticket sales landscape post-COVID, highlighting the critical "trust recession" and why trad...