For Brand Strategy, GoGo squeeZ This With Mark Edmonson, Chief Marketing Officer at GoGo squeeZ

Mark Edmonson is the Chief Marketing Officer at GoGo squeeZ, where he is responsible for ensuring the sustainability and profitability of the brand while maintaining market share and positioning. His expertise lies in holistic marketing and advancing digital marketing experiences which transform a brand's way of marketing to its consumers. Mark finds brand marketing strategies that align with the company’s general approach and ensures optimal position for the brands and products. He partners with sales, finance, supply chain, and HR to identify and execute the best marketing vision and strategy. What you’ll learn in this episode: How can a food and beverage brand make a connection with its audience? Obviously, tasting good is important, but what are some other ways? What if the brand has audiences in multiple age categories? Will the same method or communication channel work the same for all generations?  When parents decide whether or not to buy a box of GoGo squeeZ, it’s usually with their children in mind. The product may taste good, but the brand should have other strategies to hold their interest to encourage repeat purchasing. According to GoGo squeeZ Chief Marketing Officer Mark Edmonson, the brand has put jokes on each beverage pouch for the past eight years to make it more fun for kids and encourage them to share the joke with their parents, so they can engage and interact with the product. Are there other ways to personalize an experience for different age groups? On this episode of From Persona to Personal, Roger Hurni welcomes Mark Edmonson, Chief Marketing Officer at GoGo squeeZ, to discuss how to personalize a product experience for an audience of multiple age groups. Mark says it starts with understanding different cohorts. For GoGo squeeZ, the first cohort is age five and under, where parents control snacks. The second cohort is ages 6-12, who want to choose for themselves. To learn how they personalize by age group and much more, tune in!