Greater Humanity with Layered Reality — Andrew McGuinness

Immersive entertainment company Layered Reality's approach is, as the name suggests, layered: they combine components of immersive theater with new technologies to create productions that feel participatory, immersive, and alive. Today, their CEO Andrew McGuinness joins us to talk about how he’s built such a successful immersive entertainment company and where he plans to take it next. To learn more, visit our website at https://futureofstorytelling.org/case-study/andrew-mcguinness-greater-humanity-with-layered-reality/ -- © 2024 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Madison Brown in collaboration with Charts & Leisure Founder, Jason Oberholtzer Producer, Meghal Janardan Editor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Andrew McGuinness, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.