The Rise of Uncle Nearest — Fawn Weaver

When Fawn Weaver learned that the first master distiller for Jack Daniel Distillery was a formerly enslaved man named Nearest Green, she set out to tell his story in the best way she could think of: by creating a whiskey brand that celebrates his legacy. In her new book, "Love & Whiskey," Fawn shares what she learned of the incredible friendship between Nearest and Jack, the impact of their relationship, and how she turned that story into the fastest growing whiskey brand in American history. To learn more, visit our website at https://futureofstorytelling.org/case-study/fawn-weaver-the-rise-of-uncle-nearest/ -- © 2024 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Madison Brown in collaboration with Charts & Leisure Founder, Jason Oberholtzer Producer, Meghal Janardan Editor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Fawn Weaver, Rhona Davis, Jessica Davis, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.