What is NNormal? NNormal’s CEO on Kilian Jornet; NNormal’s Name & Origin Story; & Company Principles

Jonathan talks with Sito Luis Salas, the CEO of NNormal, about NNormal founder, Kilian Jornet, and his recent performance at Western States, and they also discuss the NNormal name, its origin story, and its well-defined principles. NNormal is a company we predict you’ll be hearing about more and more in the coming years, and in this conversation, you’ll see why. Note: We Want to Hear From You!Please let us know if there’s a topic you’d like us to cover or a guest you’d like us to have on GEAR:30. Or if you’d like to nominate yourself for a ‘Gear Therapy’ episode, let us know that, too! You can email us at [email protected] LINKS:BLISTER+ Get Yourself CoveredGet Our Newsletter & Weekly Gear GiveawaysTOPICS & TIMES:Shoutout to BLISTER+ Members (1:17)Mallorca (2:23)What is NNormal? (3:23)The Origin Story (4:40)Kilian Jornet (10:50)Kilian’s Recent Performance at Western States (15:01)The Name ‘Nnormal’ (21:11)NNormal’s Target Audience (22:52)More on NNormal’s Principles (32:48)Prototyping & Testing (43:56) The Future of Trail Running (49:04)1% For The Planet (53:52)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.