Crafting Elegance Sustainably: The Bali Swimwear Creator's Tale w/Rudy Hertanto

A Hult San Francisco graduate who returned to his home country, Indonesia, and embarked on an inspiring journey to create a sustainable luxury swimwear brand, known as "Patémar Shorts," nestled in the heart of Bali. Rudy's venture embodies a profound appreciation for local artistry and an unwavering commitment to harnessing the potential of plastic. He ingeniously crafted a unique fabric for his shorts, sourced from recycled plastic materials, and meticulously ensured that every aspect of his product is sustainable and built to last. In our conversation with Rudy, he shares the remarkable backstory of the challenges he faced while competing with well-established brands such as Vilebrequin. Discover how Patémar Shorts continues to captivate audiences with each new season, presenting fresh, sustainable, and awe-inspiring creations that redefine the world of luxury swimwear.