HS015: Targeting in IT Marketing – Who and When
Heavy Strategy - Un pódcast de Packet Pushers - Martes
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Something thats often discussed is why does IT marketing miss the mark so often ? With so much money allocated to marketing teams, why do customers find it disagreeable and unpleasant to be a victim of their activities ? We ask questions on this topic and propose some topics that might explain how business goals are not aligned with customer interests or whether most marketing is targeting the right individuals.
