#8 - Getting Clear On Your Target Audience and Maximizing Content That Speaks Directly To Them, With Jay Kruger of Walsh College
Higher Ed Storytelling University - Un pódcast de John Azoni - Miercoles
How Walsh College was able to get clear on their target audience, create content that spoke directly to that person, and maximizing the use and reach of that content - These are all things we’re talking about with Jay Kruger.. Director of Creative Marketing at Walsh College on today’s episode. Content referenced in this episode: -Akash Ahuja's alumni testimonial -Aaron Eller's alumni testimonial -Walsh College's commercial -Building a Storybrand by Donald Miller -Learn the storytelling framework we used for Walsh College: unveild.tv/studenttestimonials
