Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145)

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That is a famous quote from Anton Chekhov, and it has informed everything I personally do in writing and marketing. And it’s why I was so excited to read a podcast guest application that referenced the famous writer’s maxim I’ve lived my career by – show, don’t tell. To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Dave Anderson, Vice President of Product Mar...