Using data and analytics to improve customer engagement, with Gail Miller

In this episode Jason talks to the Gail Miller, the Head of Data at ScottishPower, about how she has used her commercial background to potent effect to improve customer engagement and to deliver incremental value to the business. They discuss the approach used to building the strategy, developing the roadmap, getting investment and quickly proving value. A fascinating discussion for anyone looking to level up their data strategy.