Humans in the Hot Seat: Angela Adto’s Social Media Strategy Accounts for One-Third of Her Travel Business

Welcome to Humans in the Hot Seat, a spinoff series of Humans of Travel. Today’s episode features Angela Adto, owner of AZA Luxury Travel, who was named runner up in the category of Best Use of Social Media at the TravelAge West Trendsetter Awards this year, an award that was sponsored by the Globus Family of Brands. Adto estimates that her social media is responsible for about $500,000, or about one-third of her yearly business. Here, she’ll walk us through what she keeps in mind when planning content for social, and how she keeps on top of changing trends. She’ll also offer tips and tricks for travel advisors looking to elevate their social media game.  RESOURCES MENTIONED IN THIS EPISODE Connect with Adto:  Email: [email protected]. Instagram: @AngelaAdto @AzaLuxuryTravel ABOUT YOUR HOST  Emma Weissmann is the Managing Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly. TravelAge West also produces national trade publications Explorer and Family Getaways, as well as events including the Future Leaders in Travel Retreat, Global Travel Marketplace West, the WAVE Awards gala and the Napa Valley Leadership Forum.  ABOUT THE SHOW  TravelAge West’s podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.See omnystudio.com/listener for privacy information.