Humans in the Hot Seat: How Allison Jones Cracked the Code With Influencer Marketing

Welcome to Humans in the Hot Seat, a spinoff series of Humans of Travel. Today’s episode features travel advisor Allison Jones of Destinations to Explore. Jones recently won TravelAge West’s Trendsetter award in the category of Best Use of Social Media, an award sponsored by the Globus Family of Brands. Jones' YouTube channel and her blog, Jones Family Travel, has skyrocketed in popularity over the years. She began vlogging on the road with her family when her children were young – they’re now teenagers – and she uses her content to teach travelers about the destination she’s visiting. Her “influencing” has also had a beneficial side effect: She’s brought new travel advisors into the industry. Here, she’ll talk all about the evolution of Jones Family Travel, and what she keeps in mind when working as an influencer and with supplier partners. RESOURCES MENTIONED IN THIS EPISODE Destinations to Explore Destinations in Florida Jones Family Travel ABOUT YOUR HOST  Emma Weissmann is the Managing Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly. TravelAge West also produces national trade publications Explorer and Family Getaways, as well as events including the Future Leaders in Travel Retreat, Global Travel Marketplace West, the WAVE Awards gala and the Napa Valley Leadership Forum.  ABOUT THE SHOW  TravelAge West’s podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.See omnystudio.com/listener for privacy information.