Humans in the Hot Seat: How Joanne Michaud Uses Google to Gain Repeat Referrals and New Client Leads

Hello everyone, and welcome to Humans in the Hot Seat, a spinoff series of Humans of Travel. Today’s episode features Joanne Michaud of Dreams Vacations. After leaving her career as a healthcare executive, Michaud decided to buy a travel franchise in the middle of the COVID-19 pandemic. Here, she discusses her decision to enter the travel industry, and how her marketing strategy has evolved to the point where she hasn’t spent a dime on paid advertising (in fact, almost all her business comes from repeat clients, referrals, or through Google).  RESOURCES MENTIONED IN THIS EPISODE Dreams VacationsSee omnystudio.com/listener for privacy information.