🔮 Crowdfunding as a Marketing Channel, Everything You Need To Know! | John Hills, VP of Marketing at Crowdcube

In Growth We Trust: Marketing | Growth | Startups - Un pódcast de Yoann Pavy and Jake Mayell

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This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break.

Chapters 📌

[00:00:00] Introduction

[00:00:31] Crowdfunding in the podcast industry.

[00:06:12] Crystal ball logo discovery.

[00:07:57] Sauna experiences in different cultures.

[00:14:19] Building marketplace supply and demand.

[00:17:29] Crowdfunding strategies for businesses.

[00:20:10] Crowdfunding strategy insights.

[00:23:51] Funding for startups and traction.

[00:26:33] Crowdfunding and marketing strategies.

[00:31:04] Crowdfunding as a marketing channel.

[00:33:18] Co-owners driving more referrals.