BASF on why precision agriculture is the future

Geoff Mackey, corporate affairs and sustainability director, BASF, speaks with Ian Welsh about the importance for agriculture’s supply chains of efficiency to maximise outputs while minimising inputs, and how the use of GPS, monitoring and drone technology, for example, can help. Mackey discusses the techniques and technologies that are appropriate for smaller and larger farmers, and what companies need to think about so they target resources in the right way, and reduce waste at the same time.