How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica

Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares: - the importance of writing to one person and being transparent in marketing efforts - examples of companies that are successfully blurring the lines between B2B and B2C, such as Groove HQ and Basecamp - when writing content, it is...