Branding an AI company - S04E04 with Lin Zagorski Latimer

In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. Key Takeaways01:10 - Inside the brand team at Scale AI02:00 - Lin’s responsibilities as a Senior Brand Designer05:05 - Where does the brand team fit within the company structure?06:42 - What teams Lin collaborates with the most08:20 - How Lin collaborates with product designers09:55 - How Lin thinks about the Scale AI brand and their audience15:57 - How has the explosion in AI affected the company?18:42 - Working on the 2023 AI Readiness Report25:07 - How Scale AI works and collaborates with agencies38:01 - Maintaining brand consistency and managing internal feedback40:25 - Challenges Lin is currently facing41:35 - Lin’s advice for creating impactful marketing designLinks Scale AILin on LinkedInLin on TwitterLin’s websiteScale AI’s 2023 AI Readiness ReportConnect with CharliCharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.comSubscribe and stay in touchApple PodcastsSpotifyGoogle PodcastsYouTube