Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success"    Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023.    wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.    About the session:  Having a strong online presence is a key aspect of a brand’s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine.    It is necessary to build one’s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand’s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion.    Find more about wine2wine Business Forum: https://wine2wine.net/   _______________________________  Let's keep in touch! Follow Italian Wine Podcast on our social media channels:  Instagram www.instagram.com/italianwinepodcast/   Facebook www.facebook.com/ItalianWinePodcast   Twitter www.twitter.com/itawinepodcast   Tiktok www.tiktok.com/@mammajumboshrimp   LinkedIn www.linkedin.com/company/italianwinepodcast   If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/    Until next time, Cin Cin!    Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!